Stoute is the founder of Translation, a full service “transcultural advertising agency”. In 2008, Stoute expanded Translation’s footprint by partnering with Shawn Carter (aka Jay-Z) to co-found Translation Advertising, which specializes in the multicultural market. Translation believes that its ability to manage ‘cultural’ nuances allows consumers to know the difference between marketing communications intended to relate to them versus those that intend to ‘sell to them.


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