Paul Van Haver, better known by his stage name Stromae, is a Belgian singer-songwriter. He has established himself in both hip hop and electronic music genres.
But Belgian singer and composer Stromae’s international success lies not just in his ability to write clever lyrics and produce catchy beats – his allure also rests on the utter strength of his music videos.
Stromae’s video offerings are laced with metaphors and treated with deep – and sometimes even uncomfortable – imagery. Take, for example, last year’s “Papaoutai,” a song about sons growing up to be just like their fathers. Stromae plays a father whose son wants to interact and do things that fathers and sons do. But Stromae’s character doesn’t move; he’s static, literally like a mannequin. Pretty soon, his son learns to be just like him. “Even if you hate [your father], you will be exactly like him,” Stromae explained to TIME. “But even so, that’s a beautiful thing.” “Papaoutai” now has close to 200 million views on YouTube. source time